This redesign will address these issues by implementing a modern, user-friendly design, optimizing the property search with advanced filtering and map integration, and streamlining the lead generation process. The project scope includes a complete visual refresh, improved site navigation, mobile responsiveness, and integration with the existing property database. Success will be measured by a demonstrable increase in user engagement metrics, such as time on site, pages per visit, and lead generation form submissions, as well as a measurable improvement in the overall conversion rate.